SOCIAL MEDIA CONTENT DEVELOPMENT & STRATEGY
Type of Class : Workshop
Time : 10.00 – 14.30
Date : Saturday, 16 September 2017
Class Capacity : 25 pax
Name of Speaker :Sultan Isnainsyah – Social Media CRM Manager Indosat Ooredoo (Former Digital Marketing Manager Zalora Indonesia) . (update)
Early Bird IDR 500.000 (Valid Through 6 Sept 2017)
Regular IDR 650.000
Includes: e-certificate and lunch
Registration: 0812 9825 2180 or email [email protected]
More detail about the event:
Title : Learn about Social Media Content Development & Strategy
Are you utilizing social media for your business? We know that social media can be used to drive user growth, engagement, retention, and sales, but first, you need a solid strategy to guide your activity across these networks.
This workshop takes you through the idea of defining your brand purpose, understanding your customer’s behaviour in social media and build a constructive engagement to connect your brand and products within their state of mind, learn more about social media marketing KPI & ROI, how to conduct a content audit: yours vs competitors, and to have better understand about social media content pillars to make a great content for your audience. Sutan Isnainsyah – Social Media CRM Manager Indosat Ooredoo (Former Digital Marketing Manager Zalora Indonesia) will share his expertize and teach you, in this one day workshop. So join the class and get your customer’s more attached to your social media persona
- Defining Brand Purpose
- Defining Social Media Marketing KPI & ROI
- Conduct A Content Audit: Yours vs Competitors
- Defining Social Media Content Pillars: Emotional, Searchable, Timeless.
- Utilize the right mix of content: Custom Content, Licensed Content, Community Content.
- What makes your content fails
What to prepare : Please bring a laptop and notes
Who can join:
- Those who want to know more about social media marketing
- Anyone who wants to know more about how to create a great content for social media
- For business owner who using social media as their business platform
Social Media CRM Manager Indosat Ooredoo (Former Digital Marketing Manager Zalora Indonesia)
Certified Social Media Marketer, Digital Marketing Consultant with 6+ years of experience working in various industries, small, medium, and large scales, including e-commerce.
Specialities: Brand Communication Strategy, Social & Digital Business Practitioner, Content Architect