Branding builds the value of your company. It differentiates your brand from competitors. Your customers don't have relationships with products, but instead they are loyal to the brand. One way to achieve emotional level of connection is by using a strong communication strategy. This class will discuss how to understand our target and craft engaging messages to touch our customers.
In this class, you will learn about
- We will analyze the differentiation of Branding vs Marketing.
- We will analyze the misconceptions of Branding and how it plays a vital role in your product and company.
- We will dive deep into what is Uniques Selling Point (USP) and buyer persona of your product and company.
- We will create a communication strategy and message to make your customers engage in your brand.
- We will define your brand's USP personality.Know how to choose the right communication channel and strategy to strengthen your brand to your targeted audience and company's goals.
- We will track your brand success metrics like no other!We will also have a case study simulation from the brand experts.
This class is suggested for
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Brand Enthusiast
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Brand Professional
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Entrepreneurs
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Digital Marketer
THE SPEAKER
Singgih Nugroho, Brand Creative Lead of Traveloka
Singgih working at Traveloka as Brand Creative Lead. He has experience in Brand Creative and copywriter for almost 5 years. Experienced writer based creative with a demonstrated history of working in the marketing (brand side) and the advertising industry (agency side). Collect, read, and write comics in his spare time.
Syarat dan Ketentuan -
Kelas dimulai pukul 19.00 WIB.
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Konfirmasi untuk link registrasi webinar akan dikirimkan dalam kurun sehari sebelum acara.
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Pastikan memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam formulir GoWork ketika melakukan registrasi untuk link webinar.
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Kami tidak akan approve registrant yang nama lengkap dan email tidak sesuai dengan yang telah terdaftar di formulir GoWork.
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Kelas akan dibawakan dalam Bahasa Indonesia.
Ticket Price: IDR 120,000
Setelah transaksi pembayaran kamu berhasil, kamu akan mendapatkan info terkait URL Streaming di e-voucher (dikirim via email).