Content Strategy: Meningkatkan Traffic Melalui Konten

Content Strategy: Meningkatkan Traffic Melalui Konten

15 March 2021

Content strategy adalah salah satu ide paling sulit bagi brand saat ini untuk dipahami dan dijalankan dengan sukses. Menurut MarketingProfs, hanya 35% marketers B2C yang mengatakan bahwa strategi pemasaran konten yang mereka miliki sangat efektif. Padahal penyusunan strategi untuk konten juga dapat meningkatkan traffic dan memberimu kesempatan untuk bereksperimen dengan taktik marketing lainnya.

Content strategy adalah cara kamu merencanakan apa yang ingin dicapai dengan publikasi konten, tipe konten apa yang paling sesuai, dan bagaimana cara membuat dan mendistribusi konten serta bagaimana cara mengukur keberhasilannya. Dengan menyusun content strategy, kamu juga bisa mengevaluasi strategi kamu sehingga bisa menjadi lebih efektif dan juga efisien.

Melalui kelas ini, Anda akan belajar mengenai konsep dasar dari content marketing strategy, cara mengembangkan, mengatur dan mengimplementasikan serta mengaudit content marketing strategy yang digunakan.

  • Konsep dasar content marketing strategy
  • How to develop content marketing strategy
  • How to organize and implement content marketing strategy
  • Cara mengaudit hasil performa konten tersebut

Agnes Friska Cyntia Puspitasari - Co-founder of

  • Content Strategist
  • Entrepreneur
  • Employee
  • Fresh Graduate
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
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