As Don Purvis said in marketo.com, “We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step”. Our understanding of customers we aimed became the heart of the campaign and will determine the success. The other key success factors, which we often fail to pay attention to, is how the planning is done comprehensively and keeping all little details connected and aligned with our goal. This class will bring a bit more attention to one of the most important step of campaign process, which is how to choose to find the best advertising channel and platform for your digital campaign.
- Understanding digital marketing funnels.
- What are the digital campaign promotion channels.
- Defining campaign audience segmentation.
- Understand the best platforms suitable for the campaign.
- Creating a detailed channel-centric planning, including: key metrics (KPI), scheduling & budgeting.
- Campaign analytics & reporting.
- How to manage different channels & keep them aligned.
- Planning and managing campaign experiments (A/B test).
Karen Tay - Strategy Manager, Digital Marketing at Gojek
THIS WEBINAR IS SUGGESTED FOR
- Mid-level Marketing Professionals
- Performance Marketing Manager
- Performance Marketing Specialist
- Digital Marketing Specialists
- Media Buyer
- Marketing Enthusiast
- Marketing Strategist
- Mixed-Media Marketing
- Product Marketing
WHAT WILL YOU GET
- Full practical insights and knowledge from the expert
- Live Q&A session
- Speaker's presentation material
WHAT TO BRING TO THE CLASS
- Device (Handphone, Laptop) & Stationery
- Make sure you have a good internet connection.
- Get your notes/laptop ready.
TERMS & CONDITIONS
- The event will be conducted in English.
- The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
- The invitation Zoom link can be accessed through the e-voucher. You will receive a confirmation email from Glints representative (at the day event, the latest 5 hours before the class starts), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
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