WEBINAR INTROGone are the days of the conventional marketing approach where mass and direct advertisements were enough. As the market and technology evolved through time, it is now necessary to create tailored advertisements to specific target audiences. In order to do this, marketers need to thoroughly understand how to evaluate the success of their marketing initiatives by leveraging technology and other tools available in the market.In this class, the speaker will introduce several tools and approaches to measure your marketing effectiveness. You will be able to understand which metrics actually matter to your business, how to obtain the data, and basic approaches to analyzing your data. The speaker will also share her experiences in handling the analysis of various social media channels. This is the right class for you who use social media as one of the main marketing channels and strive to deliver better marketing results for your business.TAKEAWAYSThe importance of data analysis in marketing.Key metrics to measure your marketing performance.Tools that can be used to perform marketing analysis.This webinar is suggested forFresh graduate or entry-level marketersEntrepreneursData enthusiastsAnyone who is passionate about data-driven marketingTHE SPEAKERSHutami Nadya Larasati – Senior Data Analyst at MOKAA data analyst who works closely with the marketing team to define measurable marketing objectives, monitor marketing performance, and promote data-driven marketing within the team. A former business analyst at Gojek and now continuing to continue her mission to empower businesses to grow through Moka, a fast-growing cloud-based Point-of-Sale (POS) system that caters to all business segments.WHAT TO PREPAREFor the best webinar experience, we recommend you to use a laptop and install Zoom app.If you use your smartphone, please download the Zoom app in iOS App store or Google Play Store.Wi-Fi with a reliable Internet connection.Your notebook or a piece of paper to take note.PRICES INCLUDEWorkshop SlidesWebinar Access LinkThis session will be conducted in Bahasa Indonesia.SYARAT & KETENTUAN:Setelah pembookingan tiket berhasil, Anda akan mendapatkan konfirmasi email mengenai link akses webinar dari acara ini.Pastikan Anda memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam payment link GOWORK yang tertera di paling bawah ketika melakukan pembookingan tiket. Jika ditemukan perbedaan nama dan email antara e-ticket dan registrasi saat masuk ke akses webinar GOWORK, maka Peserta tidak berhak mendapatkan akses ke link webinar yang diberikan.E-Ticket & link webinar hanya berlaku untuk 1 (satu) orang dan 1 (satu) kali penggunaan sesuai dengan waktu dan tanggal acara.E-Ticket yang sudah dipesan dan dibayar oleh Peserta, tidak dapat dibatalkan atau dikembalikan atau diuangkan atau dijual kembali atau dialihkan dengan cara apapun kepada pihak lain dengan alasan apapun. Peserta juga dianggap mengerti dan menyetujui syarat serta ketentuan yang berlaku.GOWORK berhak melakukan tindakan yang diperlukan apabila ada dugaan kecurangan yang merugikan.