Menggali Data yang Tepat untuk Marketing dengan Data Mining

Menggali Data yang Tepat untuk Marketing dengan Data Mining

20 February 2021
WEBINAR INTRO

Konsep dasar marketing adalah dengan menaruh produk yang tepat, di tempat yang tepat, dengan harga yang tepat, dan pada waktu yang tepat. Sehingga dalam melakukan proses marketing kita harus mengetahui terlebih dahulu data pendukung yang dapat kita gunakan sebelum mengeksekusikannya. Tapi bagaimana cara kita mendapatkan data yang tepat?

Disinilah proses data mining yang tepat dibutuhkan. Data mining adalah suatu proses penambangan informasi penting dari suatu data. Informasi penting ini didapat dari suatu proses yang amat rumit seperti menggunakan artificial intelligence, teknik statistik, ilmu matematika, machine learning, dan lain sebagainya. Teknik-teknik rumit tersebut nantinya akan mengidentifikasi dan mengekstraksi informasi yang bermanfaat dari suatu database besar.

Di dalam kelas ini, kita akan mempelajari bagaimana cara melakukan data mining untuk keperluan marketing kalian, disini juga mentor akan membahas tuntas data-data apa saja yang harus dikumpulkan dan dari mana data tersebut bisa didapatkan.

TAKEAWAYS
  • Konsep dasar data mining.
  • Cara pemilihan data yang tepat untuk marketing.
  • Cara membuat cluster dan klasifikasi data yang tepat.
  • Cara menentukan dan menemukan data anomali.

THE SPEAKERS
M. Farkhan Gunarwan - Business Intelligence Analyst of Gojek

A Digital Analytics enthusiast with Engineering Management background. Experienced in delivering digital marketing performance and projects in several industries like: - email marketing management, - web/apps analysis to gain insights from user journey or behavioral perspective - conversion rate optimization experiment - creating automated dashboards for digital marketing team that using attribution logic. Have a fluent command in most of Google Analytics technology stacks like Google Analytics 360, Google Data Studio, Google Optimize, Google Tag Manager and the most powerful analytics tools Google Big Query.

THIS WEBINAR IS SUGGESTED FOR
  • Marketing Analyst
  • Business Intelligence
  • Big Data Engineer
  • Startup Founders
  • Business Owners
WHAT WILL YOU GET
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
WHAT TO BRING TO THE CLASS
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
TERMS & CONDITIONS
  • The event will be conducted in Bahasa.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
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  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
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  • Please feel free to reach out to us at alfiyya@lingkaran.co & charlie@go-work.com if you need any concerns or further assistance.