"Branding" is the word that most marketers use not only the same, but also by owners and business people. Interestingly, our brand, even though we can plan it, ultimately the ones who define it are the people who see the brand. Because the brand is formed in the minds of consumers.
Therefore knowledge of how the human mind processes brand signals messages becomes MANDATORY to be able to build a brand.
In this session I will share "trust" about the brand that is built, discuss how our brains process brand signals messages.
In this class, you will learn about
- Comprehending how our mind works, especially in the context of brand building.
- Understanding practical fundamental tips on how to build a brand.
- Defining the high-level framework and guidelines of a brain-based branding as guidance to define whether the existing strategy/effort on the brand building will strengthen or damage the brand.
This class is suggested for
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Marketing
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Product Management
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Brand Management
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Consumer Insight
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Customer Experience
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Customer Service
THE SPEAKER
Ignatius Untung, Head of Brand Marketing Group LinkAja
20+ years experience business leader. Man of ideas, problem solver, a balance of creative and analytical. A person who deliver the output by working on the input. Now he's working as Head of Brand and Marketing at LinkAja. A rare talent who can do Marketing, Business development, Sales, Product development, People culture as well as managing P&L. Proven track record on learning new things Quickly, cross industry, cross role. Cross industry experience (consulting, telecommunication, education, e-commerce, real estate, FMCG, banking, automotive, pharmaceutical, etc).
Syarat dan Ketentuan -
Kelas dimulai pukul 19.00 WIB.
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Konfirmasi untuk link registrasi webinar akan dikirimkan dalam kurun sehari sebelum acara.
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Pastikan memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam formulir GoWork ketika melakukan registrasi untuk link webinar.
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Kami tidak akan approve registrant yang nama lengkap dan email tidak sesuai dengan yang telah terdaftar di formulir GoWork.
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Kelas akan dibawakan dalam Bahasa Indonesia.
Ticket Price: IDR 120,000
Setelah transaksi pembayaran kamu berhasil, kamu akan mendapatkan info terkait URL Streaming di e-voucher (dikirim via email).