Brand Survival : Consistency As A Key Factor to Survive in Current Era

Brand Survival : Consistency As A Key Factor to Survive in Current Era

15 July 2020

“Brand” and “Branding” is the world's most mentioned keyword amongst marketing professionals. The problem is, just a few understand what's the key point to stand out and survive in this Era Thus, the common practice of what most people call “brand building” is far from the idea of building a brand, and falls mostly under short term promotional and transactional based.

In this class, you will learn about

  1. Understanding why a consistent brand matters.
  2. How to create a brand guide and brand story.
  3. Understanding the importance of brand guidelines.
  4. How to set future planning on their brands (annual review of the guidelines, renewing fresh and exciting messages).
  5. Learning about some cases of how brand consistency comes to fruition.

    This class is suggested for
  • Junior to Mid-Level Brand Professionals

  • Brand Marketers

  • Brand & Marketing Enthusiast

  • Marketing Communications


    Dave Ependi, Brand & Partnership Manager of Kopi Kenangan
    Five years of diverse experience in brand management and marketing industry ranging from Cigarette, FMCG, E-Commerce to Retail. A driven and passionate individual, structural and logical thinking are considered as one of my best assets. Enthusiastic and ambitious, I always find challenges as a stimulating learning process toward progress and achievements.

    Syarat dan Ketentuan

  • Kelas dimulai pukul 19.00 WIB.

  • Konfirmasi untuk link registrasi webinar akan dikirimkan dalam kurun sehari sebelum acara.

  • Pastikan memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam formulir GoWork ketika melakukan registrasi untuk link webinar.

  • Kami tidak akan approve registrant yang nama lengkap dan email tidak sesuai dengan yang telah terdaftar di formulir GoWork.

  • Kelas akan dibawakan dalam Bahasa Indonesia.

    Ticket Price: IDR 120,000
    Setelah transaksi pembayaran kamu berhasil, kamu akan mendapatkan info terkait URL Streaming di e-voucher (dikirim via email).