Building Blocks for a Holistic Product Marketing Plan

Building Blocks for a Holistic Product Marketing Plan

17 April 2021
WEBINAR INTRO

Product marketing doesn't stop once the product has gone to market, the process of marketing a product lasts well after its launch to ensure the product is sustainable. In this webinar, you will take a look at a simple yet impactful framework of building a well-rounded product marketing plan that covers the fundamentals of market analysis, crafting a value proposition, and selecting the right channels.

TAKEWAYS
  • A walk-through of a holistic product marketing planning framework that they can then adapt and put to use right away
  • Critical inputs needed to craft a well-rounded product marketing plan
  • Key operational metrics to analyze and track
  • Identify elements that go into building a go-to-market analysis
  • Fundamentals of putting together an ideal message x channel x audience mix

THE SPEAKER
Tazkia Jiniputri , Product Marketing Manager at Traveloka

THIS WEBINAR IS SUGGESTED FOR
  • Junior to Mid level Professionals
  • Product Marketer
  • Product Manager
  • Brand Executive
  • Marketing Manager
  • Entrepreneurs
  • Marketing Enthusiast
WHAT WILL YOU GET
  • Full practical insights and knowledge from the expert
  • Live Q&A session
  • Speaker's presentation material
  • E-Certificate
WHAT TO BRING TO THE CLASS
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection
  • Get your notes/laptop ready
TERMS & CONDITIONS
  • The event will be conducted in English.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. You will receive a confirmation email from Glints representative (at the day event, the latest 5 hours before the class starts), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
  • Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
  • Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
  • E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
  • Please feel free to reach out to us at abdillah@glints.com & dian.octaviani@go-work.com if you need any concerns or further assistance.