Integrated Marketing untuk Optimasi Multi-Channel

Integrated Marketing untuk Optimasi Multi-Channel

21 March 2021
WEBINAR INTRO

Setelah mempelajari banyak mengenai marketing, mungkin Anda bingung bagaimana cara mengoptimalkan seluruh channel marketing komunikasi yang sudah Anda lakukan. Pada dasarnya marketing itu bertujuan untuk brand dapat berkomunikasi kepada calon customer.

Apa yang brand katakan, bagaimana brand mengatakannya, seberapa sering brand mengatakannya, saluran media yang brand gunakan untuk mendistribusikan pesan, bagaimana brand menanggapi keluhan — semua ini mempengaruhi pengalaman customer dengan brand tersebut, maka dari itu diperlukan komunikasi yang terintegrasi untuk mengoptimalkan kampanye marketing yang dilakukan.

Melalui kelas ini, Anda akan mempelajari secara mendalam apa itu integrated marketing communication, apa saja komponen di dalamnya hingga cara membuat integrated marketing communication strategy.

TAKEAWAYS
  • Mengenal apa itu integrated marketing strategy.
  • Komponen yang terdapat pada integrated marketing.
  • Apa saja yang diperhatikan sebelum membuat strategi integrated marketing.
  • Cara membuat strategi integrated marketing

THE SPEAKERS
Andreas Gandhi - Digital Marketing Consultant

Expert dalam project management menjadikan Gandhi ahli dalam dunia marketing yang berpengalaman dalam strategic development of employer branding, performance marketing, content marketing, product development, dan project planning. Gandhi pernah berkerja di salah satu Unicorn Startup Indonesia, GOJEK sebagai Regional Digital Marketing Lead.

THIS WEBINAR IS SUGGESTED FOR
  • Digital Marketer
  • Entrepreneur
  • Employee
  • Fresh Graduate
WHAT WILL YOU GET
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
WHAT TO BRING TO THE CLASS
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
TERMS & CONDITIONS
  • The event will be conducted in Bahasa.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
  • Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
  • Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
  • E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
  • Please feel free to reach out to us at alfiyya@lingkaran.co & charlie@go-work.com if you need any concerns or further assistance.