Lipstick On A Gorilla: Boost Your Brand Through Strategy & Internal Engagement

Lipstick On A Gorilla: Boost Your Brand Through Strategy & Internal Engagement

29 June 2020

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Webinar Intro
Defining the brand and telling its story in a compelling way is the crucial first step in building a brand. It is also one of the most effective ways to unite staff in a common purpose and connect them through shared values. Commonly called ‘brand strategy’ this process will involve defining your brand vision and DNA, as well as finding out what your target audiences think about you, and need. It will also involve engaging your staff in the brand vision and igniting their passion to become your best brand ambassadors. Staff buying into your brand is crucial to its success because building a successful brand isn’t just about what your product does, it’s also about how staff delivers it and customers experience it.


KEY MESSAGES

Learn to understand your Brand's DNA and implement an efficient strategy that works both for your employees' vision and engage your target audiences, defining your brand in a compelling way


TAKEAWAYS

  1. How brands help businesses adapt and maintain relevance over time
  2. Understanding what brand strategy is
  3. The importance of understanding your brand strategy
  4. How to build your brand strategy
  5. How to ensure the brand strategy is future proof
  6. How to internalize your brand strategy


    THE SPEAKERS
    Andrew Thomas – Creative Director of Equus (Singapore) Colin Anderson - Lead Strategist of Equus (Singapore)

    MODERATED BY
    Kevin Riel - Content & SEO Coordinator of GoWork


    ABOUT EQUUS-GARAM

Equus has partnered with Garam of Jakarta to introduce Equus’ extensive branding and design expertise in the Indonesia market. This partnership represents a synergistic union bringing together the international level branding services, creative skills, and brand reputation of Equus, with the local insights, design skills, and production capabilities of Garam, including event management. The partnership, therefore, delivers a depth and range of integrated capabilities to deliver end-to-end solutions.


WHAT TO PREPARE

  • Make sure you have a good internet connection
  • Get your notes/laptop ready
  • This session will be conducted in English

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