Metrics and Analytics in Digital Marketing

Metrics and Analytics in Digital Marketing

21 August 2021
WEBINAR INTRO

Marketing analytics adalah cara yang memungkinkan kamu untuk mengevaluasi keberhasilan setiap aktivitas marketing yang kamu lakukan. Kamu harus mengumpulkan data dari setiap marketing channels, mengekstraksi hasil analisis menjadi informasi bernilai yang bisa kamu gunakan untuk melakukan improvement.

Marketing analytics akan memberikan gambaran bagaimana program marketing yang kamu lakukan benar-benar bekerja. Selain itu, marketing analytics juga akan memberikan informasi mengenai tentang preferensi dan tren pelanggan, yang dapat digunakan lebih lanjut untuk merancang strategi pemasaran dan bisnis di masa depan.

TAKEAWAYS
  • Konsep dasar marketing analytics
  • Tools yang digunakan dalam marketing analytics (free & paid tools)
  • Cara mengukur keberhasilan aktivitas marketing
  • Membuat analisis dari data menjadi insight

THE SPEAKERS
Zendika Sandiaszkara - Social Media Manager at Bounche

Zendika adalah seorang Senior Social Media Officer di Bounche Digital, untuk Changi Airport, Mazda, Indonesia Kaya, dll dan Digital Marketing Lead untuk Jakarta Performing Arts Community, komunitas teater non-profit. Dengan pengalaman 2 tahun sebagai Social Media Officer di Gramedia.com, dan 7 Tahun sebagai Content QA Team Lead untuk Lazada dan Mbiz.co.id.

THIS WEBINAR IS SUGGESTED FOR
  • Entrepreneur
  • Fresh Graduate
  • Job Seeker
  • Career-Shifter
  • Marketing Enthusiast
  • Brand owners
WHAT WILL YOU GET
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
WHAT TO BRING TO THE CLASS
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
TERMS & CONDITIONS
  • The event will be conducted in Bahasa.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
  • Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
  • Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
  • E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
  • Please feel free to reach out to us at dian.octaviani@go-work.com if you need any concerns or further assistance.