Business in Numbers: Marketing Analytics 101

Business in Numbers: Marketing Analytics 101

28 September 2021

Marketing analytics adalah cara yang memungkinkan kamu untuk mengevaluasi keberhasilan setiap aktivitas marketing yang kamu lakukan. Kamu harus mengumpulkan data dari setiap marketing channels, mengekstraksi hasil analisis menjadi informasi bernilai yang bisa kamu gunakan untuk melakukan improvement. Marketing analytics akan memberikan gambaran bagaimana program marketing yang kamu lakukan benar-benar bekerja. Selain itu, marketing analytics juga akan memberikan informasi mengenai tentang preferensi dan tren pelanggan, yang dapat digunakan lebih lanjut untuk merancang strategi pemasaran dan bisnis di masa depan.

  • Konsep dasar dari marketing analytics
  • Metrics dari aktivitas marketing
  • Cara mengukur keberhasilan setiap aktivitas marketing dan tools

Farkhan Gunarwan - Marketing Technology Analyst

A Digital Analytics enthusiast with Engineering Management background. Experienced in delivering digital marketing performance and projects in several industries like email marketing management, web/apps analysis to gain insights from user journey or behavioral perspective, conversion rate optimization experiment, creating automated dashboards for digital marketing team that using attribution logic. Have a fluent command in most of Google Analytics technology stacks like Google Analytics 360, Google Data Studio, Google Optimize, Google Tag Manager and the most powerful analytics tools Google Big Query.

  • Student
  • Fresh Graduate
  • Digital Marketer
  • Entrepreneur
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
  • The event will be conducted in Bahasa.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
  • Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
  • Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
  • E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
  • Please feel free to reach out to us at if you need any concerns or further assistance.