WEBINAR INTRO

Marketing analytics adalah cara yang memungkinkan kamu untuk mengevaluasi keberhasilan setiap aktivitas marketing yang kamu lakukan. Kamu harus mengumpulkan data dari setiap marketing channels, mengekstraksi hasil analisis menjadi informasi bernilai yang bisa kamu gunakan untuk melakukan improvement. Marketing analytics akan memberikan gambaran bagaimana program marketing yang kamu lakukan benar-benar bekerja. Selain itu, marketing analytics juga akan memberikan informasi mengenai tentang preferensi dan tren pelanggan, yang dapat digunakan lebih lanjut untuk merancang strategi pemasaran dan bisnis di masa depan.

Pada kelas kali ini, kamu akan mempelajari mengenai konsep dasar dari marketing analytics, metrics yang harus kamu ukur dari aktivitas marketing yang kamu lakukan, cara mengukur keberhasilan setiap aktivitas marketing dan tools & resources yang bisa membantu kamu dalam melakukan marketing analytics.

THE SPEAKERS

Farkhan Gunarwan - Marketing Technology Analyst

A Digital Analytics enthusiast with Engineering Management background. Experienced in delivering digital marketing performance and projects in several industries like:

• Email marketing management,
• Web/apps analysis to gain insights from user journey or behavioral perspective
• Conversion rate optimization experiment
• Creating automated dashboards for digital marketing team that using attribution logic. Have a fluent command in most of Google Analytics technology stacks like Google Analytics 360, Google Data Studio, Google Optimize, Google Tag Manager and the most powerful analytics tools Google Big Query

THIS WEBINAR IS SUGGESTED FOR

• Digital Marketers
• Content Research
• Entrepreneur
• Fresh Graduate

WHAT WILL YOU GET

• Full practical insights and knowledge from the Expert
• Live Q&A session
• Speaker's presentation material
• E-sertificate

WHAT TO BRING TO THE CLASS

• Device (Handphone, Laptop) & Stationery
• Make sure you have a good internet connection.
• Get your notes/laptop ready.

TERMS & CONDITIONS

• The event will be conducted in Bahasa.
• The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
• After you purchase the class, please directly register your account on lingkaran.co and you will get the email confirmation
• Please kindly check your class that has been purchased on Lingkaran website, after that a class link will appear and you can access according to the schedule listed
• Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
• E-ticket and class link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
• Please feel free to reach out to us at dian.octaviani@go-work.com if you need any concerns or further assistance.