Marketing Analytics: Measuring What Matters

Marketing Analytics: Measuring What Matters

27 November 2021

Marketing analytics adalah cara yang memungkinkan kamu untuk mengevaluasi keberhasilan setiap aktivitas marketing yang kamu lakukan. Kamu harus mengumpulkan data dari setiap marketing channels, mengekstraksi hasil analisis menjadi informasi bernilai yang bisa kamu gunakan untuk melakukan improvement. Marketing analytics akan memberikan gambaran bagaimana program marketing yang kamu lakukan benar-benar bekerja. Selain itu, marketing analytics juga akan memberikan informasi mengenai tentang preferensi dan tren pelanggan, yang dapat digunakan lebih lanjut untuk merancang strategi pemasaran dan bisnis di masa depan.

Pada kelas kali ini, kamu akan mempelajari mengenai konsep dasar dari marketing analytics, metrics yang harus kamu ukur dari aktivitas marketing yang kamu lakukan, cara mengukur keberhasilan setiap aktivitas marketing dan tools & resources yang bisa membantu kamu dalam melakukan marketing analytics.

Farkhan Gunarwan - Marketing Technology Analyst

A Digital Analytics enthusiast with Engineering Management background. Experienced in delivering digital marketing performance and projects in several industries like:

  • Email marketing management,
  • Web/apps analysis to gain insights from user journey or behavioral perspective
  • Conversion rate optimization experiment
  • Creating automated dashboards for digital marketing team that using attribution logic. Have a fluent command in most of Google Analytics technology stacks like Google Analytics 360, Google Data Studio, Google Optimize, Google Tag Manager and the most powerful analytics tools Google Big Query

  • Digital Marketers
  • Content Research
  • Entrepreneur
  • Fresh Graduate
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