5C Analysis: Guide to an Effective and Comprehensive Market Research

5C Analysis: Guide to an Effective and Comprehensive Market Research

11 February 2021

Understanding the market is fundamental in making the right decision for business growth, to apply the relevant approach to the right audience despite uncontrollable external forces that have failed thousands of businesses. Market research frameworks can help clarify this understanding.

The 5C (Company, Customer, Competitor, Collaborator, Climate) is one comprehensive framework that distills the complexity of markets into 5 areas of insights, incorporating online and offline quantitative and qualitative tools. In this class, you will learn how to effectively: Collect data for the 5C framework using these tools, Analyze and apply the insights in your business, and using the case study from some of the big brands operating in Southeast Asia.

  • Understand the 5C framework to do effective market research.
  • Determine the right research method based on their goals.
  • Know the tools and techniques used for research such as surveys and analytics.
  • The right way to process qualitative and quantitative data.
  • How to turn findings into insights into business decisions.

Bagas Danara - Senior Market Analyst of Grab Singapore

  • Market Research
  • Market Analysis
  • User Research
  • Consumer Research
  • Consumer Insights
  • Product Marketing
  • Product Research & development
  • Marketing Enthusiast
  • Small Business Entrepreneurs
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
  • E-certificate
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
  • The event will be conducted in English.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Glints representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
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  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
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  • Please feel free to reach out to us at fadilah@glints.com & charlie@go-work.com if you need any concerns or further assistance.