Beginner's Guide to Google Ads

Beginner's Guide to Google Ads

15 February 2021

Pay-Per-Click advertising is one of the popular methods used for generating leads and sales of your business these days. But, why Google?

“Over 95% of their $60 billion in annual revenue comes from Google AdWords. Combine that with the fact that over 1 million businesses use it and you know that companies are seriously spending money on this”

With that being said, Google Ads could be a powerful money-making tool for your advertisement strategy. But however, with its bidding system, a bad strategy can also result in big loss. In this class, you will learn about the basics and best practices in using Google Ads.

  • Understanding how Google Ads works and how to structure the account.
  • Know how to effectively determine campaign types and target audience.
  • Strategies on how to conduct keyword research.
  • Tips and tricks on bidding system of Google Ads and use case for every option.
  • Understand the success metric used in Google Ads.

Hui Yee, Ling - Account Manager at SHOPLINE & Ex-Google Ads Certified Trainer at Accenture

  • Entry-Level Digital Marketing Officer
  • Junior-Level Performance Marketer
  • Marketing Communication
  • Social Media Enthusiast
  • Full practical insights and knowledge from the Expert
  • Live Q&A session
  • Speaker's presentation material
  • E-certificate
  • Device (Handphone, Laptop) & Stationery
  • Make sure you have a good internet connection.
  • Get your notes/laptop ready.
  • The event will be conducted in English.
  • The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
  • The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Glints representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
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  • Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
  • Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
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