Brand Management: How Brands Should Act During Crisis

Brand Management: How Brands Should Act During Crisis

24 July 2020

In this class, you will learn about

  1. Understanding how to determine a crisis situation for each company.
  2. How to assess the crisis situation and conduct SWOT analysis.
  3. Understanding the importance of transparency during times of crisis.
  4. How to rebuild the reputation of a company after facing a crisis.
  5. Understanding various crisis communication models.


    This class is suggested for
  • Brand Professionals

  • Brand Marketers

  • Brand & Marketing Enthusiasts

  • Public Relations Specialists

  • Public Relations Officers

  • Marketing Communications


    THE SPEAKER

    Rieka Handayani, Head of PR & Brand Activation Mekari
    Experienced of Digital and Communication with a demonstrated history of working in the information technology and services industry. Skilled in Digital Strategy, Big Data Analytics, Communication Strategy, Journalism, and Management. Strong media and communication professional with a Master focused in Communication Business from Universitas Indonesia (UI).


    Syarat dan Ketentuan

  • Kelas dimulai pukul 19.00 WIB.

  • Konfirmasi untuk link registrasi webinar akan dikirimkan dalam kurun sehari sebelum acara.

  • Pastikan memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam formulir GoWork ketika melakukan registrasi untuk link webinar. Kami tidak akan approve registrant yang nama lengkap dan email tidak sesuai dengan yang telah terdaftar di formulir GoWork.

  • Kelas akan dibawakan dalam Bahasa Indonesia.


    Ticket Price: IDR 120,000
    Setelah transaksi pembayaran kamu berhasil, kamu akan mendapatkan info terkait URL Streaming di e-voucher (dikirim via email).