WEBINAR INTRO

Product marketing doesn't stop once the product has gone to market, the process of marketing a product lasts well after its launch to ensure the product is sustainable. In this webinar, you will take a look at a simple yet impactful framework of building a well-rounded product marketing plan that covers the fundamentals of market analysis, crafting a value proposition, and selecting the right channels.

TAKEWAYS

• A walk-through of a holistic product marketing planning framework that they can then adapt and put to use right away
• Critical inputs needed to craft a well-rounded product marketing plan
• Key operational metrics to analyze and track
• Identify elements that go into building a go-to-market analysis
• Fundamentals of putting together an ideal message x channel x audience mix

THE SPEAKER

Tazkia Jiniputri , Product Marketing Manager at Traveloka

THIS WEBINAR IS SUGGESTED FOR

• Junior to Mid level Professionals
• Product Marketer
• Product Manager
• Brand Executive
• Marketing Manager
• Entrepreneurs
• Marketing Enthusiast

WHAT WILL YOU GET

• Full practical insights and knowledge from the expert
• Live Q&A session
• Speaker's presentation material
• E-Certificate

WHAT TO BRING TO THE CLASS

• Device (Handphone, Laptop) & Stationery
• Make sure you have a good internet connection
• Get your notes/laptop ready

TERMS & CONDITIONS

• The event will be conducted in English.
• The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
• The invitation Zoom link can be accessed through the e-voucher. You will receive a confirmation email from Glints representative (at the day event, the latest 5 hours before the class starts), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
• Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
• Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
• Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
• E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
• Please feel free to reach out to us at abdillah@glints.com & dian.octaviani@go-work.com if you need any concerns or further assistance.