How to Kickstart Your Career in Product Marketing

How to Kickstart Your Career in Product Marketing

4 August 2020

Product Marketing is one of the hottest occupations currently. You can develop the marketing strategy of your product in many ways and that's the fun part of it. It's almost like a puzzle. Once it clicks and connects, your product will be known in no time. Therefore, it's up to you to learn how to solve that puzzle.

In this class, you will learn about

  1. Participants know where do Product Marketing stands in a company, including the stakeholders
  2. Participants know the job descriptions of Product Marketing and how it is different from other roles in the Marketing field
  3. Participants are able to create a suitable CV or resume suitable for Product Marketing positions
  4. Learn how to excel in Product Marketing interviews
  5. How to build a professional network among Product Marketers

    This class is suggested for
  • Fresh Graduates

  • Junior-level Product marketing

  • Product marketing enthusiast

  • Product marketing manager

  • Marketing Officer

  • College Student

    The Speaker

    Keshia Narindra, Product Marketing Manager Traveloka
    Keshia working for Traveloka as Product Marketing for Traveloka eats, her responsibility includes: Develop narratives and relevant content for both hygiene and promotional campaigns (daily, categorical, and big scheme) to ensure best conversion rate to traffic and transaction, by also considering competition landscape & granular user behavior data, convert marketing objective to campaign objective, define actionable metrics & target for all channels in upper & lower funnel, and define allocated investment for each marketing medium, lead research for communication initiatives, initiate user acceptance research for new product/feature launch evaluation and together with the Research Team, analyze the performance of quarterly brand health & brand index tracking, and manage monthly report for C level, covering: marketing achievement compared to product growth and adoption rate, marketing spending prioritization and marketing exploration & innovation strategy.

    Syarat dan Ketentuan

  • Kelas dimulai pukul 19.00 WIB.

  • Konfirmasi untuk link registrasi webinar akan dikirimkan dalam kurun sehari sebelum acara.

  • Pastikan memasukan nama lengkap dan email sesuai dengan data yang dimasukkan dalam formulir GoWork ketika melakukan registrasi untuk link webinar. Kami tidak akan approve registrant yang nama lengkap dan email tidak sesuai dengan yang telah terdaftar di formulir GoWork.

  • Kelas akan dibawakan dalam Bahasa Indonesia.

    Ticket Price: IDR 120,000
    Setelah transaksi pembayaran kamu berhasil, kamu akan mendapatkan info terkait URL Streaming di e-voucher (dikirim via email).