WEBINAR INTRO

Menurut sebuah studi oleh Google Media Lab, sekitar 70% keberhasilan brand campaign didorong oleh kreativitas. Harvard Business Review juga menemukan dalam penelitian mereka bahwa satu euro yang diinvestasikan dalam kampanye iklan yang sangat kreatif, rata-rata, menggandakan dampak penjualan dari satu euro yang dihabiskan untuk kampanye non-kreatif.

Oleh karena itu kreativitas selalu menjadi pilar utama periklanan. Materi iklan yang kamu buat akan membangkitkan respons emosional orang-orang yang melihat iklan kamu dan membantu mereka mengingat brand kamu dan apa arti dari iklan tersebut.

Melalui kelas ini, kita akan membahas mengenai konsep creative digital advertising, cara membuat strategi creative ads, tools yang bisa membantu kamu dalam membuat creative ads, hingga cara mengukur keberhasilan creative ads yang telah berjalan.

TAKEAWAYS

• Konsep dasar dalam Creative digital advertising.
• How to build a great creatives strategy.
• Platform to help you build better ad creatives.
• How to measure creative performance.

THE SPEAKERS

Shaflian Islami Aminina - Digital Marketing Creative & ex-Gojek

THIS WEBINAR IS SUGGESTED FOR

• Digital Marketers
• Entrepreneur
• Employee
• Fresh Graduate

WHAT WILL YOU GET

• Full practical insights and knowledge from the Expert
• Live Q&A session
• Speaker's presentation material

WHAT TO BRING TO THE CLASS

• Device (Handphone, Laptop) & Stationery
• Make sure you have a good internet connection.
• Get your notes/laptop ready.

TERMS & CONDITIONS

• The event will be conducted in Bahasa.
• The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
• The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
• Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
• Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
• Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
• E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
• Please feel free to reach out to us at alfiyya@lingkaran.co & charlie@go-work.com if you need any concerns or further assistance.