WEBINAR INTRO

Marketing psychology akan membantu anda memahami motif-motif yang mempengaruhi emosi serta tindakan para calon consumer dalam memandang suatu produk maupun jasa yang ditawarkan. Sebagai seorang digital marketer, anda bisa memanfaatkan marketing psychology ini untuk mengoptimalkan campaign, ads, bahkan copywriting yang dibuat untuk mendorong pembelian.

TAKEAWAYS

• Pengantar tentang Marketing Psychology
• Prinsip-prinsip dalam Marketing Psychology
• Memahami pengaruh internal dari konsumen untuk meningkatkan motivasi dan awareness
• Memahami segmentasi dan perilaku konsumen
• Bagaimana cara membuat konten dengan pendekatan yang personalized

THE SPEAKERS

Rifa Khamila Daulay - Consumer and Shopper Insight Analyst GarudaFood

Seorang lulusan Psikologi yang menggabungkan minat di industri kreatif, komunikasi, marketing, bisnis dan psikologi. Sempat menjadi Copywriter, Content Writer, dan Freelance Designer sebelum terjun langsung menjadi Consumer Insight Analyst membuat horizon nya lebih luas dalam mengobservasi perilaku konsumen dan implikasinya terhadap bisnis. Latar belakang yang cukup kuat di riset / penelitian perilaku manusia jadi modal yang sangat signifikan dalam mendalami dan mencari ide-ide untuk dikembangkan di dunia Psikologi Marketing.

THIS WEBINAR IS SUGGESTED FOR

• Marketing Enthusiast
• Employee
• Entrepreneur

WHAT WILL YOU GET

• Full practical insights and knowledge from the Expert
• Live Q&A session
• Speaker's presentation material
• E-certificate

WHAT TO BRING TO THE CLASS

• Device (Handphone, Laptop) & Stationery
• Make sure you have a good internet connection.
• Get your notes/laptop ready.

TERMS & CONDITIONS

• The event will be conducted in Bahasa.
• The event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start.
• The invitation Zoom link can be accessed through the e-voucher. After your booking is successful, you will receive a confirmation email from Lingkaran representative (at the day event), and you will need to do a quick re-registration to receive information about the webinar’s URL streaming.
• Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox.
• Participants are advised to register to the Zoom link, 2 hours maximum before the event start.
• Be sure you enter your full name and personal email correctly and valid. If there is a difference in name and email information between e-ticket and registration upon entering the webinar, the participant is not entitled to gain access into the webinar link.
• E-ticket and webinar link are valid for 1 (one) participant and 1 (one) time use only according to the date & time of the online event. GoWork has the rights to take necessary action if there are harmful allegations or fraudulent acts during/after the session.
• Please feel free to reach out to us at dian.octaviani@go-work.com if you need any concerns or further assistance.